Now, what is the best way to have your site ranked on ChatGPT and Gemini?
We are entering a new phase of search where Generative Engines like ChatGPT, Gemini, and Perplexity are shaping how people discover information. Traditional SEO focused on ranking for Google. GEO (Generative Engine Optimization) focuses on becoming the answer that AI chooses.
But here’s the real question: should you write for humans, or should you write for robots?
The short answer: both — but in the right order.
Why Writing for Humans Comes First
Generative engines are trained on human conversation. When someone asks a question, the AI looks for content that feels like a natural response. Overly robotic text — keyword stuffing, awkward repetition — is often ignored. Instead, clear and helpful language is rewarded.
If your content doesn’t resonate with people, it won’t resonate with the engines either.
Why Structure for Robots Matters
While tone should be human, structure should be machine-friendly. Generative engines need clarity to extract answers. That’s where formatting comes in:
- Use headings (H2, H3) to frame questions and answers.
- Add lists and tables to break down information.
- Implement schema markup like FAQ and How-To.
This makes your content easier to parse and more likely to be surfaced by AI.
The Hybrid Approach
The future of GEO is hybrid. Think:
- Human tone: conversational, relatable, and trustworthy.
- Robot structure: organized, labeled, and easy to index.
When you blend these, your content feels authentic to readers while being clear to generative engines.
Takeaway
Don’t choose between humans and robots. Write for humans first, then optimize for robots. That balance is what makes your content stand out in the age of Generative Engines.
✅ What do you think? Are you already experimenting with GEO in your content strategy?
