GEO vs SEO: How Generative AI is Reshaping Digital Marketing

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Search Engine Optimization (SEO) has been the backbone of digital visibility for decades. But with the rise of artificial intelligence, a new term has started circulating in marketing conversations: Generative Engine Optimization (GEO). While “GEO” is not yet an industry-standard concept, it points to something very real—how generative AI is transforming SEO and digital marketing […]

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